A Vibe Called Yes

For my business project we were asked to come up with our own brand and create a photo shot based around it. My brand is called 'A Vibe Called Yes' a funky soundsytem and clothes rand of individual, second and and vintage clothes (some of which are up cycled). The overall theme is festivals, feeling free and not having a care in the world, really expressing yourself. The style is a mix of eras from the 60s to 2000s, ethnically based and looking into genres such as Funk/Soul/Reggae/Hip Hop/Jungle/Garage. I wanted my brand to be as wacky and crazy as I am, using a range of different prints, materials, shapes and colour to create a contemporary nostalgic prospect.

For the location i found a quite place in Winchester called The Antiques Market, which in the downstairs there were loads of bendy corridors and vintage looking furniture and knacks. I brought a range of props, one including a chazlounge, a graffiti canvas and other various works of urban art (Although you cant see any since some pictures are the right format for blogger). I also provided several different outfit changes for each model, ranging from vintage sports wear to sparkly tops and skirts to keep the urban alternative theme of my brand. Theo took the photos and they look amazing! (also editing was down to him to).

Special thanks to Photography: Theo Williams, Make Up: Helen Anderson, Models: Lily Jenkins and JJ Oakley!

http://www.theowilliams.co.uk/#1